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Open Today! 8:00 AM - 5:30 PM
Open Today! 8:00 AM - 5:30 PM
2400 S Banker St., Effingham, IL 62401
Sales/Service/Parts: (217) 342-4111 | Collision: (217) 342-BODY
2023 Toyota Prius Prime

New 2023 Toyota Prius Prime in Effingham, IL

  • Plug-In Hybrid Tech
  • Toyota Safety Sense™ 3.0
  • Apple CarPlay®
  • Android Auto™

Take Charge Interior Highlights Of The 2023 Toyota Prius Prime Include:

  • Wireless Smartphone Charging Available
  • Heated Front Seats Available

Available Trims:


  • SE

    2023 Toyota Prius Prime SE

    Starting MSRP*: $32,350*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 53/51/52/127 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
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    • View Key Features
    • 2023 Prius Prime SE Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Power windows with auto up/down; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; 60/40 split fold-down rear seats with center armrest; Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Cargo area tonneau cover; Two front cup holders; two front and two rear bottle holders; Center console with armrest and storage compartment

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off; Heated power outside mirrors with folding feature; 17-in. alloy wheels with wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
  • XSE

    2023 Toyota Prius Prime XSE

    Starting MSRP*: $35,600*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius Prime XSE Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Auto-dimming rearview mirror with HomeLink® *; Power windows with auto up/down; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; Heated front seats; 60/40 split fold-down rear seats with center armrest; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Qi-compatible wireless smartphone charging * with charge indicator light; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Illumination Notification; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Cargo area tonneau cover; Center console with armrest and storage compartment; Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
  • XSE Premium

    2023 Toyota Prius Prime XSE Premium

    Starting MSRP*: $39,170*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius Prime XSE Premium Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Auto-dimming rearview mirror with HomeLink® *; Power windows with auto up/down; Power liftback; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; Driver's seat with memory function with two settings; Heated and ventilated front seats; 60/40 split fold-down rear seats with center armrest; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Qi-compatible wireless smartphone charging * with charge indicator light; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Illumination Notification; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Digital Key * capability — Digital Key enables smartphone to be used instead of a physical key. (Remote Connect * subscription required.); Cargo area tonneau cover; Center console with armrest and storage compartment; Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Fixed glass roof; Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
*MSRP excludes the Delivery, Processing, and Handling Fee of $1045 for Cars (Yaris, Yaris iA, Yaris Liftback, 86, Corolla, Corolla iM, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Avalon HV), $1,245 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,595 for Large SUVs (Sequoia, Land Cruiser), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
Offer Expires 02-05-2050.